The “Time for a Healthy Change! Replace Your Heating Appliance with a New One!” campaign has been launched.
On 1 September 2026, the second edition of the regional educational and information campaign dedicated to air quality protection and the energy transition in the Malopolska Region was launched. The campaign will run for four weeks, until 28 September 2026.
The campaign will be present across various communication channels to ensure that its message reaches as many residents of the Malopolska Region as possible. The second edition includes:
- broadcasting spots on regional television station TVP3 Kraków,
- broadcasting spots on public transport in Krakow,
- broadcasting spots on Koleje Małopolskie trains,
- broadcasting spots on radio stations,
- publishing sponsored articles in the media,
- publishing press advertisements in regional and local media.
The campaign materials will also be displayed in municipalities and counties across the Malopolska Region. As part of these activities, local governments have been provided with posters promoting the campaign (sample below).
An educational event aimed directly at residents will also be part of the second edition. It will take place on 12 September this year in Nowy Targ, at the Aeroclub of Nowy Targ, as part of the Małopolska Tour 2026 event.
Below is the detailed media plan for the second edition of the campaign (SEPTEMBER 2026):
